Someone had Claude build their entire SEO strategy. I reviewed it — irrelevant keywords, useless structured data, zero-impact busywork. He fed my feedback back to Claude and the new plan was actually good. AI alone? Not ready. AI + expert? Beats everything....
Please do not let AI come up with your digital marketing strategy. I have a really interesting story I want to share about someone who did this recently, and it illustrates how we're not yet to the point where AI can replace real experts in coming up with strategy. Kind of like when you look back when computers could first beat the best chess players in the world. But then there was still this long period of time where a good chess player with a computer could beat a computer on its own. I don't play a lot of chess, but my understanding is we've now reached a point where the computers are so good that the humans just get in the way. I believe that eventually that will be the case for all knowledge work, but we're definitely not there yet. We're definitely still in the phase where an expert plus the AI is better than the AI on its own. And when it comes to developing strategy, that wi
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Please do not let AI come up with your digital marketing strategy. I have a really interesting story I want to share about someone who did this recently, and it illustrates how we're not yet to the point where AI can replace real experts in coming up with strategy. Kind of like when you look back when computers could first beat the best chess players in the world. But then there was still this long period of time where a good chess player with a computer could beat a computer on its own. I don't play a lot of ch...
'd provided a bunch of context about their brand that Opus would need to put together the plan. But as I looked through the plan, it was very clear that they were going to waste a ton of resources if they followed this. So I couldn't help myself. I made a 20 minute loom video breaking down the plan and all the problems with it. And as someone who uses Claude every day to do SEO, the problems were very predictable. It recommended they spend time adding structured data to almost every page of the website. Structur...
Public Insight Cards
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AI-generated SEO/digital strategy can waste resources by over-prioritizing low-impact structured data, irrelevant/overcompetitive keywords, or minor performance tweaks.
Risk/avoid / AI-generated strategy · asserts
'd provided a bunch of context about their brand that Opus would need to put together the plan. But as I looked through the plan, it was very clear that they were going to waste a ton of resources if they followed this. So I couldn't help myself. I made a 20 minute loom video breaking down the plan and all the problems with it. And as someone who uses Cla...
An expert plus AI can outperform either alone when the expert critiques the initial AI plan and feeds that critique back into the model.
Human-in-loop AI strategy · asserts
Please do not let AI come up with your digital marketing strategy. I have a really interesting story I want to share about someone who did this recently, and it illustrates how we're not yet to the point where AI can replace real experts in coming up with strategy. Kind of like when you look back when computers could first beat the best chess players in t...
Adding structured data broadly across pages may have little ranking impact if it is not tied to pages/results where schema can actually change outcomes.
SEO prioritization / structured data · asserts
'd provided a bunch of context about their brand that Opus would need to put together the plan. But as I looked through the plan, it was very clear that they were going to waste a ton of resources if they followed this. So I couldn't help myself. I made a 20 minute loom video breaking down the plan and all the problems with it. And as someone who uses Cla...
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