@build_in_public source record

Topics Mentioned

Content pruning / authority focus Topical authority / topic clustering

Public Evidence Excerpt

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I really can't believe this is free. This graphs all the different topics of your website. You might think your website is about one thing, but then you find that half of the topics on your site are about something very different. This is Hubspot's Google traffic. Hubspot was writing about a ton of things unrelated to their brand. Google's algorithm started prioritizing having authority to a specific topic. All their unrelated stuff was cut. That's tons of time and budget wasted. If you write too much about unrelated topics. It also makes it harder for you to get traffic or the things that are actually related to your core business. Here's how you can see what your website is about for free. Get Screaming Frog from screamingfrog.co.uk, put your website in, click start. Screaming Frog will crawl your entire site up to 500 URLs for free. Filter for HTML, export as a CSV. In the CSV filt

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

I really can't believe this is free. This graphs all the different topics of your website. You might think your website is about one thing, but then you find that half of the topics on your site are about something very different. This is Hubspot's Google traffic. Hubspot was writing about a ton of things unrelated to their brand. Google's algorithm started prioritizing having authority to a specific topic. All their unrelated stuff was cut. That's tons of time and budget wasted. If you write too much about unre...

Public Insight Cards

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Screaming Frog exports of indexable page titles and meta descriptions can be used to graph a site's topic clusters and detect off-topic content.

Topical authority / topic clustering · asserts

I really can't believe this is free. This graphs all the different topics of your website. You might think your website is about one thing, but then you find that half of the topics on your site are about something very different. This is Hubspot's Google traffic. Hubspot was writing about a ton of things unrelated to their brand. Google's algorithm start...

Open

Publishing too much unrelated content can dilute perceived authority around the core business topic and waste budget.

Content pruning / authority focus · asserts