AI is changing how brands get recommended. There's an easy way and a hard way to show up — and right now the easy way is also the most effective. Here's why Google has a huge edge over ChatGPT 👇 #AISearch #AISEO #GoogleAI #DigitalMarketing #SEO #MarketingTips
There are two ways to influence how often AI recommends for brands: easy way and a hard way. When someone goes to ChatGPT or Google's AI looking for a recommendation, the model is going to perform a series of searches looking for recommendations for your brand. For your. Easy way to get your brand recommended by AI is to show up in the search. And at least right now, for the most part, current AI models are just going to parrot back whatever they find in those searches. But with newer models because of course, in addition to what the models find is also they already know about your brand and your competitors brand. We call this their primary bias. Now, right now their primary bias does influence what kind of searches they do and how it evaluates the results of those searches. It just doesn't carry you nearly as much weight as what it finds in the searches and it's much harder to infl
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There are two ways to influence how often AI recommends for brands: easy way and a hard way. When someone goes to ChatGPT or Google's AI looking for a recommendation, the model is going to perform a series of searches looking for recommendations for your brand. For your. Easy way to get your brand recommended by AI is to show up in the search. And at least right now, for the most part, current AI models are just going to parrot back whatever they find in those searches. But with newer models because of course, i...
trust the sources that are being used for grounding. Because Google still accounts for over 90% of AI search. I don't think that's changing anytime soon. I still think the best thing businesses can be focused on is showing up in those search results. Reporting in live, this is Ben TJ Roberts.
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The creator claims the easier way to influence AI brand recommendations is to appear in the search results AI systems use for grounding.
AI visibility / retrieval search · asserts
There are two ways to influence how often AI recommends for brands: easy way and a hard way. When someone goes to ChatGPT or Google's AI looking for a recommendation, the model is going to perform a series of searches looking for recommendations for your brand. For your. Easy way to get your brand recommended by AI is to show up in the search. And at leas...
The creator distinguishes search-grounded evidence from a model's pre-existing “primary bias” about brands, arguing primary bias is harder to influence and may matter more in future models.
AI visibility / model bias · asserts
There are two ways to influence how often AI recommends for brands: easy way and a hard way. When someone goes to ChatGPT or Google's AI looking for a recommendation, the model is going to perform a series of searches looking for recommendations for your brand. For your. Easy way to get your brand recommended by AI is to show up in the search. And at leas...
The creator argues Google may have an advantage in AI search because it can better judge and trust grounding sources than ChatGPT-style systems.
AI search / Google advantage · asserts
There are two ways to influence how often AI recommends for brands: easy way and a hard way. When someone goes to ChatGPT or Google's AI looking for a recommendation, the model is going to perform a series of searches looking for recommendations for your brand. For your. Easy way to get your brand recommended by AI is to show up in the search. And at leas...
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