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Dig is restarting entirely due to, quote unquote, SEO spammers. When it relaunched in January, it became a hotbed of SEO activity. Marketers thought it would become the new Reddit. Reddit is the second most clicked site on Google. It shows for 728 million billion searches. It influences large language models a ton. Digg relaunched with a huge amount of link authority. Its new pages quickly started getting indexed by Google. Digg says they are going to try again with a new angle of attack. The reality is this any user generated content platform that hopes to get shown on Google needs to fully expect marketers to use it. SEOs were not the problem for Digg. It was lazy content created to try to gain Digg not being filtered out. If you're a marketer, the way to succeed on any UGC platform is to try to make content that satisfies legit engagement signals while still being optimized for you

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