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Dark Mode is dying. Apps known for being notorious AB testers are turning off Dark Mode by default. This includes Facebook and LinkedIn. If Dark Mode was increasing conversions, it would be on Amazon, Airbnb, Venmo. All don't have Dark Mode. Cost more to maintain and implement than is worth it. From analyzing the top 100 apps, only half support dark mode. Even then, 12% of this half force you to go to settings to enable it. Other apps are disabling support for it entirely. Simplicity beats complexity. Look at these two create account streams. Which do you think drove me more signups, the one with the beautiful video background or the simple gray one? Beautiful one was distracting. In critical flows, clarity beats aesthetics every time. Simple, straightforward design gets more conversions.

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