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If you're a local business, please, for the love of God, do not sleep on this. Go to Google Search Console, click full report, click customize your performance report using AI. Say, show me queries with local intent. So crazy. I'm ranking for so many local keywords I didn't even know about. Try this one. Show me comparison and evaluation queries. Tons of searches where people are comparing or evaluating my products or services. One more good for the local businesses out there. Show me service based searches. Tons of Google searches you are ranking for that contain words like services, but lots more. Take the searches you're not ranking well for. Use them high up on your pages. Add new sections for them in your pages. Create individual pages for them. Make sure you're interlinking to your pages strongly. You are getting the exact language Google knows your business is for. You just have

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