When you ask an AI for a recommendation it runs 3+ searches behind the scenes and looks at 10-20 results — not just the top 3 like humans do. That means ranking #1 doesn't matter anymore. Here's what does 👆 #AISearch #SEO #aimarketingtips #DigitalMarketing
Yesterday I spoke about how AI search is already more important than traditional search. Today I wanna talk about the difference and what it means for your business and website. When I say AI search, I'm referring to anytime someone's using a large language model or Google's AI search results to find an answer. And if you have a business that sells an actual product or service, the only answers you really care about are recommendations. You want the AI to recommend your brand as a solution. While there are some differences between each AI model and platform, they fundamentally work the same. When a user goes to one of these AI models and asks for a recommendation, that model is almost always going to perform a search, or rather a series of searches. Going to evaluate not just the prompt you entered, but also everything it knows about you from previous conversations and this conversation
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Yesterday I spoke about how AI search is already more important than traditional search. Today I wanna talk about the difference and what it means for your business and website. When I say AI search, I'm referring to anytime someone's using a large language model or Google's AI search results to find an answer. And if you have a business that sells an actual product or service, the only answers you really care about are recommendations. You want the AI to recommend your brand as a solution. While there are some...
ntal ways in which AI search is different than classic search. First of all, the queries that it searches for are way more specific and personalized than any query a human would typically type into Google. You're no longer competing over a handful of super competitive search terms. The strategy shifts to creating lots of hyper personalized content targeting specific use cases demographics. The second is that humans will typically only look at the top three results, and they're much more likely to click through t...
. It's important that you're tracking which pages the large language models are citing before they recommend you or your competitors. Surgically placing recommendations for your brand on those pages can be very effective. Tomorrow I'm gonna be talking about a new Google patent that has a potential to replace websites entirely.
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AI recommendation engines often perform several searches per prompt and may generate more specific/personalized queries than humans would type directly.
AI search / query fan-out · asserts
Yesterday I spoke about how AI search is already more important than traditional search. Today I wanna talk about the difference and what it means for your business and website. When I say AI search, I'm referring to anytime someone's using a large language model or Google's AI search results to find an answer. And if you have a business that sells an act...
AI systems may inspect 10–20 search results and show less position-one bias than human searchers, making top-20 visibility more valuable for AI citations than classic CTR models suggest.
AI search ranking surface · asserts
ntal ways in which AI search is different than classic search. First of all, the queries that it searches for are way more specific and personalized than any query a human would typically type into Google. You're no longer competing over a handful of super competitive search terms. The strategy shifts to creating lots of hyper personalized content targeti...
Brand recommendations in AI answers can be influenced by pages outside the brand’s own website, including Reddit, directories, and third-party mentions, but only if those pages are actually cited by LLMs.
Third-party citations · asserts
ntal ways in which AI search is different than classic search. First of all, the queries that it searches for are way more specific and personalized than any query a human would typically type into Google. You're no longer competing over a handful of super competitive search terms. The strategy shifts to creating lots of hyper personalized content targeti...
Spamming brand mentions across the internet is described as ineffective for AI recommendations.
Brand mention spam risk · asserts
ntal ways in which AI search is different than classic search. First of all, the queries that it searches for are way more specific and personalized than any query a human would typically type into Google. You're no longer competing over a handful of super competitive search terms. The strategy shifts to creating lots of hyper personalized content targeti...
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