AI agents are about to replace humans on your website. Here's exactly how to structure your site so the AI recommends YOU over your competitors 👀 Full breakdown on YouTube #AISearch #WebsiteStrategy #SEO #ContentMarketing #MarketingTips
Yesterday I made a video about why you need to prepare your website for twenty twenty seven. Today I'm gonna talk about how to do it. So I want you to imagine a world where humans are rarely visiting your website. Whenever someone is interested in doing business with you or one of your competitors, they're doing all that interaction through an AI. This AI is gonna take everything it knows about this prospective customer, your industry, your competitors, and of course, your company. And it's gonna help them decide if they should hire you or one of your competitors. Therefore, you're going to want your website to contain every piece of information that might be relevant to this customer, or any customer for that matter. So let's talk about what this might look like and how you can structure your website. First of all, at least for the next one to two years, you still want your website t
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Yesterday I made a video about why you need to prepare your website for twenty twenty seven. Today I'm gonna talk about how to do it. So I want you to imagine a world where humans are rarely visiting your website. Whenever someone is interested in doing business with you or one of your competitors, they're doing all that interaction through an AI. This AI is gonna take everything it knows about this prospective customer, your industry, your competitors, and of course, your company. And it's gonna help them decid...
or feature of your product or service offering. You can highlight key team members on your about page or link out to a separate team members page, and from there link out further to a page about each specific team member. The next top oval page I recommend is an FAQ page. And the goal here is not to rank for like common industry questions. Goal is to address every possible question that might come up on a sales call. You're training the AI agent on how to act as a salesperson for your company, and this page can...
or demographic that might use your product or service. It should be structured with titles like X, four, y. They can be set up as pages or just as blog post. Then you can link to these from the blog, its own hub page, or from the specific product or service pages if it's relevant. You also want to include case studies. I like specific examples where your product or service helped a specific person. AI loves to look for case studies that address problems similar to that of the user. You should have a reviews page...
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Recommended AI-facing pages include strong About, FAQ, pricing, process/how-to-work-with-us, service/subservice, product/category, use-case/demographic, case studies, reviews, and competitor comparison pages.
AI content architecture · asserts
or feature of your product or service offering. You can highlight key team members on your about page or link out to a separate team members page, and from there link out further to a page about each specific team member. The next top oval page I recommend is an FAQ page. And the goal here is not to rank for like common industry questions. Goal is to addr...
Bottom-of-funnel posts around solving problems and choosing the best provider are described as effective for AI search once the AI is aware of a brand.
Bottom-funnel content · asserts
or demographic that might use your product or service. It should be structured with titles like X, four, y. They can be set up as pages or just as blog post. Then you can link to these from the blog, its own hub page, or from the specific product or service pages if it's relevant. You also want to include case studies. I like specific examples where your...
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