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Google SEO explained: Your website rankings don't actually matter if they aren't generating you sales. Your goal should not be to rank higher on Google because there is no point being ranked 1 on Google if you aren't actually getting any sales conversions....
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iAnd if you're not ranking No. 1, does that mean that it's a fail? My answer to that is no. Before you scroll past, hear me out on this. It's 2026. The goal of SEO is not ranking position 1. Actually, the year it is doesn't even matter. I don't think that ever should have been the goal. Yes, we want visibility, but the reason why we want visibility is sales. We wanna make money from that traffic. If you rank number one for a blog post that never generates you any sales, that's not a sign of a good SEO strategy. If you rank No. 2 or No. 3 for a product page that actually ends up generating you quite a lot of sales, that's a much more effective SEO strategy.
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And if you're not ranking No. 1, does that mean that it's a fail? My answer to that is no. Before you scroll past, hear me out on this. It's 2026. The goal of SEO is not ranking position 1. Actually, the year it is doesn't even matter. I don't think that ever should have been the goal. Yes, we want visibility, but the reason why we want visibility is sales. We wanna make money from that traffic. If you rank number one for a blog post that never generates you any sales, that's not a sign of a good SEO strategy. I...
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