The keywords AI searches for are completely different from what humans search for. When you prompt ChatGPT it runs 3-6 of its own searches behind the scenes. Almost no one is tracking those terms yet — here's how to find them 👇 Tool mentioned: https://hybri...
One of the biggest differences between doing SEO for classic search engines versus AI search is what keywords you target. This isn't the only difference, but it's one I wanna talk about today. Traditionally, when you're doing SEO, you target the keywords that humans are most likely searching for in search engines. with AI search, it's not actually the humans searching, it's the AI. The human enters a prompt, sure, but then the AI takes that prompt and does what's called a query fan at and performs a series of 3 to 6 very specific searches based on the prompt. So if you wanna get recommended an AI search, your brand needs to be showing up for those search terms. This is a big part of why there's so much opportunity in AI search right now. People aren't targeting these terms and they're very different from the terms that humans search for. There's already a ton of data on the terms that hu
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One of the biggest differences between doing SEO for classic search engines versus AI search is what keywords you target. This isn't the only difference, but it's one I wanna talk about today. Traditionally, when you're doing SEO, you target the keywords that humans are most likely searching for in search engines. with AI search, it's not actually the humans searching, it's the AI. The human enters a prompt, sure, but then the AI takes that prompt and does what's called a query fan at and performs a series of 3...
od is to scrape the query fanout terms directly. If you enter a prompt into ChatGPT, ChatGPT will actually expose the query fanout terms and you can retrieve those terms in the inspector. I was actually just on the Edward Stern podcast and he has another episode that shows how to do this. The problem is this only works in ChatGPT and older versions of Gemini. So you won't be able to see the query fan out in newer versions of Gemini or in Google's AI mode. And just last week, someone shared a tool with me that th...
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The creator argues Google People Also Ask is a weak proxy for AI query fan-out because it reflects human search behavior and is already competitive.
AI keyword research / People Also Ask contradiction · asserts
One of the biggest differences between doing SEO for classic search engines versus AI search is what keywords you target. This isn't the only difference, but it's one I wanna talk about today. Traditionally, when you're doing SEO, you target the keywords that humans are most likely searching for in search engines. with AI search, it's not actually the hum...
ChatGPT and older Gemini versions may expose query fan-out terms that can be retrieved manually or with tools, but this does not work for newer Gemini or Google AI Mode.
AI retrieval research / query scraping · asserts
od is to scrape the query fanout terms directly. If you enter a prompt into ChatGPT, ChatGPT will actually expose the query fanout terms and you can retrieve those terms in the inspector. I was actually just on the Edward Stern podcast and he has another episode that shows how to do this. The problem is this only works in ChatGPT and older versions of Gem...
The creator says the best current keyword research data for AI search is tracking which pages are cited for representative prompts and analyzing cited page titles.
AI visibility / cited pages · asserts
od is to scrape the query fanout terms directly. If you enter a prompt into ChatGPT, ChatGPT will actually expose the query fanout terms and you can retrieve those terms in the inspector. I was actually just on the Edward Stern podcast and he has another episode that shows how to do this. The problem is this only works in ChatGPT and older versions of Gem...
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