Source record

@tjrobertson52 TikTok profile avatar

@tjrobertson52 source record

Your traffic is down but your SEO might actually be working — here's why impressions matter more than clicks now 👀 #SEO #GoogleSearchConsole #AISearch #GoogleAI

2026-02-20published
tiktokplatform
2public insights

Topics Mentioned

Public Evidence Excerpt

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If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start collecting data until it's set up. Just Google. Google Search Console. It's very easy to set up. This is the only way to see what people are actually typing in Google before seeing your website and which page they're clicking on after that search. Google Analytics can't show you that. Rank trackers like hrefs or Semrush can't show you that. I've been doing SEO for 17 years. This is the most valuable data, the only reliable data you can. If you aren't using this data to do SEO, I don't think you're really doing SEO. The key to making the bes

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start collecting data until it's set up. Just Google. Google Search Console. It's very easy to set up. This is the only way to see what people are actually typing in Goo...
ry website right now, clicks are going down and impressions are going up. If you don't know, an impression means your website showed up in the search results whether or not someone clicked on it. Historically, we haven't really cared much about impressions. All we cared about was traffic to your website. But of course, the reason impressions are going up is because Google is showing AI responses. A lot of people are getting the answer they need in that AI response and they don't need to click on a website. But i...

Public Insight Cards

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The creator claims Google Search Console is the only reliable free source for seeing the actual queries and pages driving Google search visibility.

Google Search Console / reliable data · asserts

If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start col...

Open

Branded traffic should be filtered out when evaluating SEO performance and opportunity because ranking for one's own brand is not the same as non-brand SEO growth.

SEO measurement / branded filters · asserts

If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start col...

Open