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If your website's SEO strategy centres around blog posts, you need to see this. This site used to get most of its traffic from blog posts. August 2025, Google started rolling out AI overviews in UK search results. This huge drop off a cliff here is when that happened. SEO Agency they were working with had only focused on blog posts all this time, way after AI had been launched. Still doing strategies that we all knew were gonna come for us. They had literally like a homepage, a blog and maybe once service page. So we essentially are treating this like a brand new site, starting fresh. And this is the result of building out their service pages, consolidating blogs and cleaning up their site structure. Now when they featuring AI overviews, because we putting together content that attracts people looking for the service, we getting clicks from them. That's how you make them work for your st

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