Best Link Building for AI Search: why domain authority doesn't matter anymore (and what actually does) Stop chasing page rank. Start chasing AI recommendations. #SEO #AISearch #LinkBuilding
Having other websites linked to your website has always been important for SEO, but I want to talk about how AI search is changing the way that we build backlinks. Now these days, we actually don't build a lot of backlinks for most of our clients. We typically get much better results from just creating content for terms that our clients already have the authority to rank for. But when we do build backlinks, we're thinking about it a little differently than we used to. So there's essentially two types of back links you might build, link inserts or guest posts. A link insert is when you get another website to add a link to an existing page. And a guest post is when you get another website to add a page to their website linking back to yours. The primary metric people use when determining the value of a link is the domain authority or domain rating. It's a measure of the quality of links
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Having other websites linked to your website has always been important for SEO, but I want to talk about how AI search is changing the way that we build backlinks. Now these days, we actually don't build a lot of backlinks for most of our clients. We typically get much better results from just creating content for terms that our clients already have the authority to rank for. But when we do build backlinks, we're thinking about it a little differently than we used to. So there's essentially two types of back lin...
at's relevant to those hyper specific terms, you don't need as much page rank. And more importantly to this conversation, you actually don't need your website to rank. Remember, the goal in AI search is not traffic. The goal is that the AI recommends your brand as the solution. And to achieve that, we just need the large language model to site pages that recommend your brand. It doesn't matter if those pages are on your website or a different website. So now when replacing these link inserts or guest posts, we'r...
Public Insight Cards
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The creator argues a backlink is more valuable when the linking page itself ranks and receives organic search traffic, not just when the linking domain has high DR/DA.
Backlinks / traffic-bearing pages · asserts
Having other websites linked to your website has always been important for SEO, but I want to talk about how AI search is changing the way that we build backlinks. Now these days, we actually don't build a lot of backlinks for most of our clients. We typically get much better results from just creating content for terms that our clients already have the a...
For AI search, the goal is brand recommendation, so guest posts/link inserts should be evaluated by whether cited pages recommend the brand, not only whether they contain a link.
AI visibility / recommendations over links · asserts
at's relevant to those hyper specific terms, you don't need as much page rank. And more importantly to this conversation, you actually don't need your website to rank. Remember, the goal in AI search is not traffic. The goal is that the AI recommends your brand as the solution. And to achieve that, we just need the large language model to site pages that...
Pages on other websites that recommend the brand can influence AI recommendations even if the brand's own website does not rank for the query.
AI citation strategy / third-party pages · asserts
at's relevant to those hyper specific terms, you don't need as much page rank. And more importantly to this conversation, you actually don't need your website to rank. Remember, the goal in AI search is not traffic. The goal is that the AI recommends your brand as the solution. And to achieve that, we just need the large language model to site pages that...
The creator claims domain rating/domain authority matters even less for AI-search link building than it did for traditional SEO.
Authority metrics / contradiction · asserts
at's relevant to those hyper specific terms, you don't need as much page rank. And more importantly to this conversation, you actually don't need your website to rank. Remember, the goal in AI search is not traffic. The goal is that the AI recommends your brand as the solution. And to achieve that, we just need the large language model to site pages that...
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