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The Best Pages for Ranking in AI Search: 4 page types that help you go from found to recommended by ChatGPT and Google AI đź‘€ #AISearch #SEO #ContentStrategy

2026-02-06published
tiktokplatform
5public insights

Topics Mentioned

Public Evidence Excerpt

I wanna talk about four types of pages that you should add to your website if you wanna get recommended by AI search. These are pages you should add in addition to the pages you're already creating for SEO. For SEO, you should be creating a page for each product or service you offer, each sub service, each use case, each service area. Essentially, you want one page for every keyword you're trying to target. And that's not changing anytime soon. That's still really important for AI search. But there are a handful of page types that I have never, in my seventeen years as an SEO, recommended people build for visibility that now matter for AI search. This is because, unlike traditional SEO, it's not enough to be found by AI search. You have to be recommended. After you type a prompt into ChatGPT or Google's AI mode, it's gonna retrieve a hundred or more webpages. However, it's only going t

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Related Passages

I wanna talk about four types of pages that you should add to your website if you wanna get recommended by AI search. These are pages you should add in addition to the pages you're already creating for SEO. For SEO, you should be creating a page for each product or service you offer, each sub service, each use case, each service area. Essentially, you want one page for every keyword you're trying to target. And that's not changing anytime soon. That's still really important for AI search. But there are a handful...
I to give to the user. The second page is a reviews page. This is a page where the title is just your brand reviews. You add this because when the AI is searching about your business, one of the searches they'll almost always include is your brand reviews. And because your website is the authority on your brand, this page will almost always show up near the top of that page. I recommend giving a summary of some of the best things people tend to say about your brand, and then below that just include ten or more o...
ed one week free trial. Large language models love these kinds of pages. That's because these models are looking for anything they can to differentiate you from your competitors. So make sure you're giving them all the context possible to help them be an effective salesperson for you.

Public Insight Cards

AI search may retrieve many webpages but cite/trust only a handful; visibility requires both being found and making the model confident enough to recommend the brand.

AI visibility / recommendation confidence · asserts

I wanna talk about four types of pages that you should add to your website if you wanna get recommended by AI search. These are pages you should add in addition to the pages you're already creating for SEO. For SEO, you should be creating a page for each product or service you offer, each sub service, each use case, each service area. Essentially, you wan...

Open

FAQ pages should anticipate buyer questions and objections so AI systems can answer users as an effective salesperson for the company.

FAQ pages / AI sales enablement · asserts

I wanna talk about four types of pages that you should add to your website if you wanna get recommended by AI search. These are pages you should add in addition to the pages you're already creating for SEO. For SEO, you should be creating a page for each product or service you offer, each sub service, each use case, each service area. Essentially, you wan...

Open

A dedicated “brand reviews” page can rank when AI searches for brand reviews because the brand site is authoritative for its own brand.

Reviews page / branded AI searches · asserts

I to give to the user. The second page is a reviews page. This is a page where the title is just your brand reviews. You add this because when the AI is searching about your business, one of the searches they'll almost always include is your brand reviews. And because your website is the authority on your brand, this page will almost always show up near t...

Open

Case studies may matter more for AI search than human search because models look for similar customer problems and proven solutions.

Case studies / AI recommendations · asserts

I to give to the user. The second page is a reviews page. This is a page where the title is just your brand reviews. You add this because when the AI is searching about your business, one of the searches they'll almost always include is your brand reviews. And because your website is the authority on your brand, this page will almost always show up near t...

Open

One page per benefit, offer, guarantee, trial, or differentiator can give LLMs evidence to distinguish a brand from competitors.

Benefits pages / differentiation · asserts

I to give to the user. The second page is a reviews page. This is a page where the title is just your brand reviews. You add this because when the AI is searching about your business, one of the searches they'll almost always include is your brand reviews. And because your website is the authority on your brand, this page will almost always show up near t...

Open