@tjrobertson52 source record

Topics Mentioned

AI visibility / third-party resource site Exact match domains / authority building Risk/avoid / undisclosed affiliate resource

Public Evidence Excerpt

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You should absolutely have a second website. So you have your main website for your brand. This is where you sell your products or offer services. And then you have a second website that's not affiliated with your brand at all and just serves as a resource for your industry. We have four clients that are doing this right now and it's incredibly effective. We're about to start helping another client build their second website. And so I just want to talk about how we plan to do it. Despite what you might have heard recently, blog posts are the most effective form of digital marketing right now. I spoke about this in yesterday's video and explained how to pick the best topics. In short, blog posts are the easiest way to rank and the easiest way to affect the responses from large language models. Having a second website gives you one more place that you can post blog posts to. And

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

You should absolutely have a second website. So you have your main website for your brand. This is where you sell your products or offer services. And then you have a second website that's not affiliated with your brand at all and just serves as a resource for your industry. We have four clients that are doing this right now and it's incredibly effective. We're about to start helping another client build their second website. And so I just want to talk about how we plan to do it. Despite what you might have hear...

the main keywords you want to rank for is in the domain name. You may have heard that exact match domains don't carry as much weight as they used to and this is true, but the name of the website is the same as the term you're trying to rank for. Google can't tell if people are searching for your brand by name or for the search term, making it much easier for you to rank. Now that being said, if you already have a domain with some pages ranking in Google, I wouldn't recommend starting over with a new domain. It's...

Public Insight Cards

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The creator recommends a second unaffiliated industry-resource website because third-party recommendations can carry more weight with humans and AI systems.

AI visibility / third-party resource site · asserts

You should absolutely have a second website. So you have your main website for your brand. This is where you sell your products or offer services. And then you have a second website that's not affiliated with your brand at all and just serves as a resource for your industry. We have four clients that are doing this right now and it's incredibly effective....

Open

The creator claims exact-match domains can still help because the site name overlaps the target term, but existing ranking domains should not be abandoned.

Exact match domains / authority building · asserts