"AI will eventually be too smart for this to work." No it won't. Here's the flaw in AI search that's not going away. #GEO #SEO #aimarketingtips #MarketingTips
I think it's pretty clear at this point that AI is about to replace traditional search engines, not because people are going to stop using Google, Google use will continue to rise, but because Google themselves are trying to replace their own search results with an AI response as quickly as possible. So why is it that most people who are doing SEO are still primarily if not entirely focused on ranking in traditional search results? I think there are two reasons. One is that they've convinced themselves so there's no difference between SEO and G E O or AI optimization. I've already made a few videos talking about why that's nonsense. In this video, I'd like to talk about the other reason people are ignoring AI optimization. They don't think it'll work long term. I keep hearing from this group who will admit that yes, sure, you can do things to influence the recommendations of large
Related Passages
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
I think it's pretty clear at this point that AI is about to replace traditional search engines, not because people are going to stop using Google, Google use will continue to rise, but because Google themselves are trying to replace their own search results with an AI response as quickly as possible. So why is it that most people who are doing SEO are still primarily if not entirely focused on ranking in traditional search results? I think there are two reasons. One is that they've convinced themselves so there'...
d honestly, I've got to see any of that tricky stuff be very effective. What I'm talking about is what actually works right now. It's paying attention to the types of pages that these large language models site before giving their response and then placing recommendations for your brand on those types of pages, primarily by creating content. So why am I so confident this will continue working for the foreseeable future and is very unlikely to backfire? There's this idea some people have that eventually AI will b...
tes. However, you can just pay these review sites to be put at the top of all their lists and immediately the larger influencers will start recommending you more. Now at first you might think eventually these AI will be smart enough to just ignore the sponsored results. But if they ignore the sponsored results, then you'd actually get penalized for paying for placement. Even if they ignored the order of the businesses and only looked at the reviews, you're just rewarding the businesses that are best at getting r...
r. The closer you look, the more you'll see there's no way out of this puzzle, at least for the foreseeable future. AI will be dependent on websites that can be manipulated. The good news is that it's still easier to be recommended if you're running a good business, easier to get reviews and easier to have people talking about you online. However, if your competitor is running an effective AISCE campaign and you're not, it's probably not gonna matter. They're gonna end up getting recommended more often.
Public Insight Cards
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Cloaking different site versions for AI systems, prompt injections, and overtly spammy AI-optimization tricks are predicted to backfire and may attract manual penalties.
Risk/avoid / AI spam tactics · asserts
I think it's pretty clear at this point that AI is about to replace traditional search engines, not because people are going to stop using Google, Google use will continue to rise, but because Google themselves are trying to replace their own search results with an AI response as quickly as possible. So why is it that most people who are doing SEO are sti...
The creator argues that LLMs can only scrape pages, choose trusted sources, and synthesize them; if trusted pages recommend a brand, the model has limited tools to independently verify the recommendation.
AI visibility / cited-page influence · asserts
d honestly, I've got to see any of that tricky stuff be very effective. What I'm talking about is what actually works right now. It's paying attention to the types of pages that these large language models site before giving their response and then placing recommendations for your brand on those types of pages, primarily by creating content. So why am I s...
For niche or smaller brands, the brand's own website may be the main available corpus of information, making first-party content one of the most effective AI visibility assets.
First-party content / niche brands · asserts
tes. However, you can just pay these review sites to be put at the top of all their lists and immediately the larger influencers will start recommending you more. Now at first you might think eventually these AI will be smart enough to just ignore the sponsored results. But if they ignore the sponsored results, then you'd actually get penalized for paying...
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