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Don't say A say V A spreadsheet for marketers turns into the spreadsheet for marketers. Don't say help, say how we help you make a podcast turns into it's how you make a podcast. Don't say alternative. Say replaces an email. Alternative inside your company turns to Slack, replaces email inside by your company. This is insane. I've been testing if donating to stripe Climate affects signups. Preliminary data suggests that it does, especially at 5% and 10% donations. 0% donation gets 3 signups. 1% donation gets 3 signups. 5% donation gets 9 signups. 10% donation gets 10 signups. That's the Halo effect. Cognitive bias that claim positive impressions of people brands products in one area positively influence our feelings in another area. Cognitive biases are so crazy. IKEA stores are deliberately placed on the outskirts of cities. The extra effort to get there incentivizes cus

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