@tjrobertson52 source record

Topics Mentioned

AI personalization / rank tracking AI search strategy / trusted sources GEO strategy / influence or replace sources

Public Evidence Excerpt

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Google just announced a huge change to how search is gonna work. Let's talk about how this will affect SEO and how businesses get found online. The change is called personal intelligence. It actually came to Gemini about a week ago, but now it's coming to Google's AI mode. Essentially, whenever you perform a search, Google will look through all the data they have on you. They'll look through your emails, your workspace files, your browsing history. They'll find any data that's relevant to that search to personalize the results to you. Now that sounds like a huge privacy violation. Don't worry, it's opt in only. You have to allow Google to do this and you might be thinking who would hand over all that data to Google? But of course Google already has that data and I think when people see the results, they're gonna be happy too. Google has already said they won't be using your data to train

Related Passages

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Google just announced a huge change to how search is gonna work. Let's talk about how this will affect SEO and how businesses get found online. The change is called personal intelligence. It actually came to Gemini about a week ago, but now it's coming to Google's AI mode. Essentially, whenever you perform a search, Google will look through all the data they have on you. They'll look through your emails, your workspace files, your browsing history. They'll find any data that's relevant to that search to personal...

oo frequent hallucinations. So what does this mean for s E O and businesses that are trying to be found on Google? We'll have to wait and see how quickly personalisation is adopted but I think it's clear that results are getting more and more personalised. I think the biggest impact this has on traditional SEO is things like keyword research and rank tracking are becoming even less relevant than they already were. It continues to make less and less sense to try to rank for specific search terms. Most effective m...

Public Insight Cards

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Google personal intelligence and AI Mode personalization may make keyword research and rank tracking even less representative of actual visibility.

AI personalization / rank tracking · asserts

oo frequent hallucinations. So what does this mean for s E O and businesses that are trying to be found on Google? We'll have to wait and see how quickly personalisation is adopted but I think it's clear that results are getting more and more personalised. I think the biggest impact this has on traditional SEO is things like keyword research and rank trac...

Open

Future visibility depends on understanding how LLMs structure queries, which websites they trust, and which content they cite in recommendations.

AI search strategy / trusted sources · asserts