ChatGPT doesn't search the way you do. It runs hyper-specific queries with almost no competition. That's your opportunity 👀 #AISearch #GEO #SEO #ChatGPT #MarketingTips
If you want to get recommended by ChatGPT or Google's AI mode, it certainly helps if you rank well in traditional search results. And this is because these large language models use a search engine. When someone goes to ChatGPT or Google's AI to ask for a recommendation, the first thing it'll typically do is a series of searches in a traditional search engine. And the response from the model is more or less a summary of the pages found in those searches. As long as you rank well in traditional search, you'll show up in the AI responses. And while there's a lot of truth in this, it really misses the Mark. So let's talk about how traditional search engines work and why your ranking in these search engines isn't the entire story when it comes to AI visibility. And for the sake of time, I'm gonna give you the super simple version. There are many factors that determine your ranking in search
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If you want to get recommended by ChatGPT or Google's AI mode, it certainly helps if you rank well in traditional search results. And this is because these large language models use a search engine. When someone goes to ChatGPT or Google's AI to ask for a recommendation, the first thing it'll typically do is a series of searches in a traditional search engine. And the response from the model is more or less a summary of the pages found in those searches. As long as you rank well in traditional search, you'll sho...
not they go back to the search results and click on another page. Google uses this behavioural data to determine if your page satisfied the searcher's intent. Depending on how well Google feels your content is satisfied the searchers intent, they will move you up or down in ranking. Now of these three categories, two of them are actually very easy to optimize for relevancy and user behaviour are almost entirely determined to buy the content on your page and you have full control over the content on that page. Pa...
month. They might get a couple visits a month. So for this to work, you need to create a lot of hyper specific pages, but the visits they get and the recommendations you get from large language models as a result and to convert at a much higher rate. Visitors from large language models convert at about eight times the rate as traditional search engines. So as long as you have a process for creating these pages efficiently, it's well worth it. So yes, PageRank and organic ranking still matter for AI visibility. I...
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Ranking well in traditional search helps AI visibility because LLMs use search engines, but traditional rankings are not the whole story.
GEO vs SEO / traditional rankings · asserts
If you want to get recommended by ChatGPT or Google's AI mode, it certainly helps if you rank well in traditional search results. And this is because these large language models use a search engine. When someone goes to ChatGPT or Google's AI to ask for a recommendation, the first thing it'll typically do is a series of searches in a traditional search en...
LLM query fan-out uses more specific long-tail searches than humans, often with less direct competition and lower PageRank requirements.
AI retrieval / long-tail query fan-out · asserts
not they go back to the search results and click on another page. Google uses this behavioural data to determine if your page satisfied the searcher's intent. Depending on how well Google feels your content is satisfied the searchers intent, they will move you up or down in ranking. Now of these three categories, two of them are actually very easy to opti...
The creator claims visitors from large language models convert at about eight times the rate of traditional search engine visitors.
AI traffic / conversion rate · asserts
month. They might get a couple visits a month. So for this to work, you need to create a lot of hyper specific pages, but the visits they get and the recommendations you get from large language models as a result and to convert at a much higher rate. Visitors from large language models convert at about eight times the rate as traditional search engines. S...
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