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People search for Canva alternative. Canva is paying for an ad that says Canva, there's no alternative. So smart online design made easy. When people are searching for Basecamp alternative, Basecamp is paying for an ad. We don't want to run this ad. We're the No. 1 result. But this site lets company is advertise against us using our brand. So here we are, a small independent company forced to pay Ransom to a giant tech. Oh my gosh, that ad. Your brand name plus alternative is a very popular search. You. You can also target it with SEO on your own site. Have a page called forward slash alternatives. Put it in your footer. It looks just like this. Look at all these alternatives. This company is targeting its competitors. Plus the word alternatives. A lot of these pages rank on Google Free Time Hero alternative. But you can also make a page or yourself on your own site. You make your own al

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