I wanna talk about a brand new type of marketing agency that has emerged since the advent of large language models and whether or not it makes sense to hire one of these agencies as a business owner. So if you're at all familiar with S E. O, you've probably heard of link building agencies. These are agencies that help place links around the internet pointing to your website, which can help you rank in traditional search engines and links are still relevant for showing up in large language models, although I would argue less so. What has become more important because of large language models are brand mentions or more accurately brand recommendations. However, brand mentions is a term that most people are using right now and this is because when someone goes to a large language model looking for a recommendation for a specific product or service, that large size model searches all over th
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
I wanna talk about a brand new type of marketing agency that has emerged since the advent of large language models and whether or not it makes sense to hire one of these agencies as a business owner. So if you're at all familiar with S E. O, you've probably heard of link building agencies. These are agencies that help place links around the internet pointing to your website, which can help you rank in traditional search engines and links are still relevant for showing up in large language models, although I woul...
ions could be worth literally tens of thousands of dollars. So I'd like to help you evaluate how valuable a specific brand mention is. First of all, as I alluded to earlier, if the mention isn't an actual recommendation, it's not very useful. Just having your brand name on the page doesn't do anything. It needs to be at least an implicit recommendation for your brand. Second, it needs to be on a page that large language models are citing when people are asking for recommendations for the product or service that...
top recommendation on one of those highly cited pages, it can be worth many thousands of dollars. But it's not easy to do. And this is why it's a red flag to me when I see a flat price per brand mention. You don't want to pay $200 for someone to go to a Reddit thread and leave a comment.
Public Insight Cards
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Flat-rate “per mention” agencies are presented as a red flag because most mentions may be useless while a few cited recommendations can be extremely valuable.
Vendor risk / mention building · asserts
I wanna talk about a brand new type of marketing agency that has emerged since the advent of large language models and whether or not it makes sense to hire one of these agencies as a business owner. So if you're at all familiar with S E. O, you've probably heard of link building agencies. These are agencies that help place links around the internet point...
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