@tjrobertson52 source record

Topics Mentioned

GEO and SEO / dependency GEO differentiation / LLM search behavior Third-party pages / AI recommendations

Public Evidence Excerpt

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You can't do GEO without doing SEO. If you don't know, GEO stands for generative engine optimization. It's all the things you do to get recommended by large language models. I've been doing SEO for 16 years and my agency is now completely focused on GEO. But recently I've realized there are some agencies that only offer GEO and not SEO. And that doesn't make any sense. I started noticing this when people would reach out to me and say, oh, do you also do SEO? And so I'd like to tell you how I answer that question and why it's so important to understand the distinction. I like to think of G E O as s E o plus or an extension of S E O. Everything that matters for S E O also matters for G E O. So let me explain why this is. When someone goes to a large language model to look for the product or services you offer, the first thing that large language model does is perform a series of searches i

Related Passages

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You can't do GEO without doing SEO. If you don't know, GEO stands for generative engine optimization. It's all the things you do to get recommended by large language models. I've been doing SEO for 16 years and my agency is now completely focused on GEO. But recently I've realized there are some agencies that only offer GEO and not SEO. And that doesn't make any sense. I started noticing this when people would reach out to me and say, oh, do you also do SEO? And so I'd like to tell you how I answer that question...

way large language models use search engines. Large language models perform many more searches. The searches are much more specific and less competitive. And they look at many more pages than humans do. So to do GEO well, you still need to optimize your website for search engines. You still need to rank for your main search terms. There are now just many more opportunities to rank for terms that almost no one is targeting. And there are many more places that you can rank from, not just your own website. As long...

Public Insight Cards

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GEO differs from traditional SEO because LLMs perform more searches, use more specific queries, and inspect more pages than humans typically do.

GEO differentiation / LLM search behavior · asserts

way large language models use search engines. Large language models perform many more searches. The searches are much more specific and less competitive. And they look at many more pages than humans do. So to do GEO well, you still need to optimize your website for search engines. You still need to rank for your main search terms. There are now just many...

Open

For GEO, a third-party page that ranks for an LLM's searched term and recommends the brand can be as valuable as the brand's own page ranking.

Third-party pages / AI recommendations · asserts