How to Avoid Losing Ranking when Redoing Your Website: Don't remove pages or change URLs. Google sees it as deleting. Keep your URLs = keep your rankings 📊 #SEO #WebDesign #GoogleRankings
I keep talking to companies that have rebuilt their website and lost a bunch of their Google search traffic. It's so common. In my experience, I would say 90% of the time an organisation rebuilds their website, they lose a significant amount of their rankings in Google and it's always for the same reason and it's entirely avoidable, unfortunately. Typically when I'm talking to these companies, it's after they've already rebuilt their website and lost their ranking. Now typically we can get most of their ranking back pretty quickly, but I wanna talk about how you can avoid this in the first place with a little bit of simple planning. So most of the time when a company rebuilds their website and loses ranking, they think, oh, I guess our pages aren't as optimized as they were on the old website. Maybe we didn't get the right keyword in our meta title or our H1. And that definitely can happ
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I keep talking to companies that have rebuilt their website and lost a bunch of their Google search traffic. It's so common. In my experience, I would say 90% of the time an organisation rebuilds their website, they lose a significant amount of their rankings in Google and it's always for the same reason and it's entirely avoidable, unfortunately. Typically when I'm talking to these companies, it's after they've already rebuilt their website and lost their ranking. Now typically we can get most of their ranking...
l actually gain ranking. This is because typically if you make significant site wide changes to your website this will force Google to re evaluate the content of your site. So if you've been working on your content or you have more authority than the last time Google evaluated your site you're likely to see a boost in ranking. However, even after learning this I often hear organisations say ah we still wanna remove all these pages cause we want our new site to be clean but with a good site structure you don't ha...
Public Insight Cards
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Website rebuilds often lose Google rankings because pages are removed or URLs are changed; from Google's perspective, a changed URL is a removed page plus a new page.
Site migration / URL preservation · asserts
I keep talking to companies that have rebuilt their website and lost a bunch of their Google search traffic. It's so common. In my experience, I would say 90% of the time an organisation rebuilds their website, they lose a significant amount of their rankings in Google and it's always for the same reason and it's entirely avoidable, unfortunately. Typical...
Redirecting removed URLs to irrelevant pages or the homepage does not preserve rankings for the old term and may behave like a soft 404.
Redirects / relevance · asserts
l actually gain ranking. This is because typically if you make significant site wide changes to your website this will force Google to re evaluate the content of your site. So if you've been working on your content or you have more authority than the last time Google evaluated your site you're likely to see a boost in ranking. However, even after learning...
Major sitewide changes can force Google to re-evaluate a site; if content and authority have improved, rankings may rise when URL continuity is preserved.
Migration opportunity / re-evaluation · asserts
I keep talking to companies that have rebuilt their website and lost a bunch of their Google search traffic. It's so common. In my experience, I would say 90% of the time an organisation rebuilds their website, they lose a significant amount of their rankings in Google and it's always for the same reason and it's entirely avoidable, unfortunately. Typical...
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