Source record

@build_in_public TikTok profile avatar

@build_in_public source record

The internet could be collapsing. Google search traffic to news publishers is down 50% over only the last two years. Now news publishers are depending on the Google Discover feed, which is extremely risky. AI, short form video, and podcasts are primarily re...

2025-12-27published
tiktokplatform
2public insights

Topics Mentioned

Public Evidence Excerpt

i

The internet could be collapsing. Google search traffic to news publishers is down 50% over only the last two years. Now news publishers are depending on the Google Discover feed, which is extremely risky. AI, short form video, and podcasts are primarily responsible for this major drop in Google search traffic. The news landscape has become extremely fragmented. Online publishers need to diversify revenue streams more than ever. Relying on ads and affiliates is very dangerous. Smart publishers are making tons of money through monetized web apps within their niche. They vibe code apps with tools like Cursor, Google's Antigravity which everybody is sleeping on, bubble, which is the easiest of these to use. Monetized through a freemium model. User acquisition is crazy. These news publishers have so much SEO authority from years of publishing that they can throw up dozens or hundreds of thes

Related Passages

i

These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

The internet could be collapsing. Google search traffic to news publishers is down 50% over only the last two years. Now news publishers are depending on the Google Discover feed, which is extremely risky. AI, short form video, and podcasts are primarily responsible for this major drop in Google search traffic. The news landscape has become extremely fragmented. Online publishers need to diversify revenue streams more than ever. Relying on ads and affiliates is very dangerous. Smart publishers are making tons of...

Public Insight Cards

i

News and informational publishers are exposed to declining Google traffic, fragmented discovery, AI, short-form video, podcasts, and dependence on Google Discover.

Publisher risk / traffic diversification · asserts

The internet could be collapsing. Google search traffic to news publishers is down 50% over only the last two years. Now news publishers are depending on the Google Discover feed, which is extremely risky. AI, short form video, and podcasts are primarily responsible for this major drop in Google search traffic. The news landscape has become extremely frag...

Open

Publishers with strong SEO authority may diversify by building niche freemium web apps and ranking bottom-funnel purchase-intent landing pages for those apps.

Bottom-funnel SEO / web apps · asserts

The internet could be collapsing. Google search traffic to news publishers is down 50% over only the last two years. Now news publishers are depending on the Google Discover feed, which is extremely risky. AI, short form video, and podcasts are primarily responsible for this major drop in Google search traffic. The news landscape has become extremely frag...

Open