Google loves to give SEO advice and if you're trying to rank your website at the top of Google search results, it makes sense that you would listen to advice directly from the source, right? The problem of course is that Google doesn't want to help you rank better. They want to help high quality sites rank better. Their primary goal is to improve the quality of the search results so more people use it and more people click on their ads. There are some people who think that Google is actually intentionally making the organic results worse so that you're more likely to click on ads. I do not believe that but I wanna talk about why you shouldn't just blindly follow Google's SEO advice and also why you shouldn't ignore it completely. These are two very common traps that a lot of SEOs fall into. On one hand you have SEOs that become just absolutely obsessed with anything that Google says abou
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Google loves to give SEO advice and if you're trying to rank your website at the top of Google search results, it makes sense that you would listen to advice directly from the source, right? The problem of course is that Google doesn't want to help you rank better. They want to help high quality sites rank better. Their primary goal is to improve the quality of the search results so more people use it and more people click on their ads. There are some people who think that Google is actually intentionally making...
ave you reviews. Google's algorithm will see all of this and reward you for that high quality helpful content. And of course, there is some truth here, but it doesn't really tell you anything about how Google's algorithm works. The truth is all of this advice is aspirational, but Google isn't transparent about that. Google talks as if their algorithm is already perfectly aligned with their intentions. The truth is their algorithm is still terrible at measuring the quality of content and there are still plenty of...
erience, 90% or more of the advice we get from Google is advice that that Googler truly believes. And of course, a lot of their advice is just common SEO. Best practices that no one would disagree with. But in those times where they're giving truly bad advice, I don't think they know they're giving bad advice. I don't think they know how to rank high in Google and they're just choosing to say the opposite. I just think they're working at Google and there's all this aspirational language about what their algorith...
Public Insight Cards
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Google's SEO advice is framed as partly aspirational: useful for understanding direction, but insufficient for knowing how the algorithm actually ranks pages.
Google advice / experimental SEO · asserts
ave you reviews. Google's algorithm will see all of this and reward you for that high quality helpful content. And of course, there is some truth here, but it doesn't really tell you anything about how Google's algorithm works. The truth is all of this advice is aspirational, but Google isn't transparent about that. Google talks as if their algorithm is a...
The creator argues Google's algorithm is strongest at understanding searcher intent, so matching intent remains central to SEO.
Search intent / ranking signal · asserts
ave you reviews. Google's algorithm will see all of this and reward you for that high quality helpful content. And of course, there is some truth here, but it doesn't really tell you anything about how Google's algorithm works. The truth is all of this advice is aspirational, but Google isn't transparent about that. Google talks as if their algorithm is a...
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