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@tjrobertson52 source record

I made 100+ AI SOPs and they all became useless. Now I'm only hiring people who can work WITHOUT them. Here's why 👇 #AIJobs #DigitalMarketing #FutureOfWork #Hiring

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2025-12-16published

tiktokplatform

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AI is quickly changing how companies hire. And so I just thought I'd share how it's changing how we hire at TJ Digital. Also we're hiring, most of the changes in my hiring has been to entry level and mid level positions. The only thing I'm seeing change for senior level positions is that it's now important that you're keeping up with AI. But for entry level and mid level positions, it's changed a lot, at least for me. For tasks where we just needed someone to follow a simple checklist, we would typically hire V A's usually overseas. And for every other position we would hire specialists. We would hire writers and back end engineers and front end designers, on page SEO specialists, off page SEO specialists. Then as AI started to get more capable, a lot of those tasks started to move over to AI. It quickly didn't make sense to have dedicated writers and even a lot of tasks that would have

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AI is quickly changing how companies hire. And so I just thought I'd share how it's changing how we hire at TJ Digital. Also we're hiring, most of the changes in my hiring has been to entry level and mid level positions. The only thing I'm seeing change for senior level positions is that it's now important that you're keeping up with AI. But for entry level and mid level positions, it's changed a lot, at least for me. For tasks where we just needed someone to follow a simple checklist, we would typically hire V...

ative generalists, people who understand digital marketing, know how to work as a team and who can be given a goal and figure out how to accomplish that with modern AI tools. And I discovered this the hard way. Over the last six months I've created over 100 s O P s on how to do various digital marketing tasks with the help of AI. But still, for most tasks, I find myself needing to make a whole new s O P and the more capable the AI models get, the less relevant my old s O p's are and the less generalizable the ne...

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