@build_in_public source record

Topics Mentioned

This personal credit company launched an app. It was a competitor to Tinder. You could only join if your credit score was over 675. And this went viral because it annoyed some people. Some people loved it. Others just thought it was plain interesting. So it went viral. It was getting all these links. But kicker, they never actually built the app. The journalist never even tried it. But it looked like it was real, but it wasn't. They didn't build it. They just had to announce it. And that announcement went viral and attracted all these links. So you can even do a viral stunt like this. Linkable assets are so exciting. An asset that is cool, useful, interesting. And websites, other websites give backlinks to it, which increases the domain authority of the website with the linkable assets, so that website can go after more competitive keywords.

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