10% of search goes to ChatGPT - here's what that actually means for your business and why the old SEO playbook is dead 📊 #SEO #ChatGPT #BusinessTips #AISearch
ChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. Let's talk about where that number comes from and what business owners should be doing to get found online right now. That number was part of a LinkedIn post discussing how well ChatGPT is doing right now. Several people in the comments asked where that number came from and they did not get a response. I think it's pretty clear where the number comes from though. It comes from opening eyes initiative to promote themselves as the leader. And at least right now, they really are the leading AI assistant. Even though it looks like Google currently has the smartest model, as many people have pointed it out in my comment section, a lot of people don't need the smartest model. They just want the best product. And ChatGPT has always been focused on product while Google's always been more focused on research
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
ChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. Let's talk about where that number comes from and what business owners should be doing to get found online right now. That number was part of a LinkedIn post discussing how well ChatGPT is doing right now. Several people in the comments asked where that number came from and they did not get a response. I think it's pretty clear where the number comes from though. It comes from opening eyes initiative to promote themselves a...
rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three positions. Otherwise you're gonna get little to none of that search traffic. Large language models change things in two fundamental ways. If that same person g...
best strategy is to create as much content as possible, get as many people talking about your brand online as possible. As I've said before, the noisiest brands are going to be the winners.
Public Insight Cards
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Business discovery is shifting from simple Google-style searches toward conversational LLM sessions where the model runs multiple, more specific searches based on user context.
AI discovery / search behavior · asserts
rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three...
LLMs may inspect a broader set of search results than humans who focus on the top few Google positions, creating more opportunities for brands beyond top-three rankings.
AI visibility / SERP depth · asserts
rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three...
The creator claims AI discovery rewards brands with more public content and more people talking about them online.
Brand mentions / AI visibility · asserts
rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three...
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