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Across 250 Best X software style SERPs like Best CRM for Enterprise, 67% featured a list in which the company writing the article ranks itself No. 1. This means when people are searching for the best software for so and so, 67% of the time the list that shows is going to be from a company that puts itself at the top of the list. For people using ChatGPT asking for similar best questions, the best web design agencies in London, these best lists show. 43% of the time, when ChatGPT tells you something is the best for something else, it's probably not gonna disclose it's getting its information from a company that says it's the best. Here's an example from Asana. Asana puts themselves No. 1. Asana best for enterprise companies. This article is going viral in the SEO community. The conclusion is clear: AI likes these best lists. For now, at least. It's okay if you position yourself No. 1.

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