It's official. Google has started showing ads in their AI results. I'm talking about Google's AI Mode, which will probably eventually replace their traditional search results page. I wanna talk about how everyone who's been paying attention knew this was coming and why it's actually the best case scenario. So if you don't know, Google makes the vast majority of their money through Google ads. Over the last year or so, it's been funny to hear people speculate about how Google's gonna make money with AI, since it's pulling so many people away from traditional search. A lot of people have speculated that they won't be able to replace traditional search results with AI results because it would result in fewer ad clicks. Now I actually think they'll make more money from ads by replacing traditional search results with an AI response. But even if that wasn't the case, it was never really an op
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It's official. Google has started showing ads in their AI results. I'm talking about Google's AI Mode, which will probably eventually replace their traditional search results page. I wanna talk about how everyone who's been paying attention knew this was coming and why it's actually the best case scenario. So if you don't know, Google makes the vast majority of their money through Google ads. Over the last year or so, it's been funny to hear people speculate about how Google's gonna make money with AI, since it'...
e clicks on ads. Actually, upwards of 10% of clicks are going to ads. There is no subscription Google could offer that would generate anywhere close to the amount of revenue they generate. Add clicks. So it always had to be ads inside the AI response. The reason I say this is the best case scenario it's cause as of right now, the ads are clearly marked as ads separate from the rest of the AI response. The worst case scenario would be if brands could pay Google to be recommended by the AI response without a clear...
Public Insight Cards
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Google has started showing clearly labeled ads inside AI results/AI Mode, and this may become a major monetization path for AI search.
Ads in AI results · asserts
It's official. Google has started showing ads in their AI results. I'm talking about Google's AI Mode, which will probably eventually replace their traditional search results page. I wanna talk about how everyone who's been paying attention knew this was coming and why it's actually the best case scenario. So if you don't know, Google makes the vast major...
The creator warns that the worst case would be brands paying to influence AI recommendations without a clear sponsored label.
AI search ethics / paid influence · asserts
e clicks on ads. Actually, upwards of 10% of clicks are going to ads. There is no subscription Google could offer that would generate anywhere close to the amount of revenue they generate. Add clicks. So it always had to be ads inside the AI response. The reason I say this is the best case scenario it's cause as of right now, the ads are clearly marked as...
AI Mode ads could be highly targeted and potentially revive Google Ads performance if the new surface is effective.
Google Ads / AI Mode · asserts
e clicks on ads. Actually, upwards of 10% of clicks are going to ads. There is no subscription Google could offer that would generate anywhere close to the amount of revenue they generate. Add clicks. So it always had to be ads inside the AI response. The reason I say this is the best case scenario it's cause as of right now, the ads are clearly marked as...
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