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Which version drove more signups? Ring tested two create-account screens. One used a boring grey background. The other used a polished video background. The video looked great. Here's where everybody was surprised... The video distracted users. Fewer people...
Ring, ring. These two create account screens against each other. Which one do you think got more people to create accounts? The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background. Turns out the video background distracted people. Less people created accounts because they were distracted. The grey background got more people to create accounts. There are actually times when boring marketing and boring design can be good.
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Ring, ring. These two create account screens against each other. Which one do you think got more people to create accounts? The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background. Turns out the video background distracted people. Less people created accounts because they were distracted. The grey background got more people to create accounts. There are actually times when boring marketing...
Ring, ring. These two create account screens against each other. Which one do you think got more people to create accounts? The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background. Turns out the video background distracted people. L...
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