@tjrobertson52 source record

If you're a business owner, you should be making videos like this. I'm gonna explain why and then I'll tell you exactly how to do it. Videos, by far the most effective form of marketing. Videos like this are the easiest ones to make and the most impactful. People don't connect with brands, people connect with people. You're doing it the way I'm gonna show you. You can make a video like this in less than 20 minutes, that one video can be repurposed into 10 pieces of high quality content. This is not only the best...

tforms are pushing it right now. The biggest mistake people make when they decide they're gonna start recording videos is they put way too much effort into it. I mean like 10 or 20 times as much effort as they should be putting in. And the real tragedy is that this effort actually makes their videos less effective. Nowadays, professional polished videos fall flat. What you're trying to create are real authentic videos that respect the viewer's time. So don't worry about fancy equipment or professional setting. J...

entence is gonna be or sometimes just the next half a sentence and that's how I recommend recording these videos one phrase at a time. Give yourself plenty of time to think and then if it doesn't come out right, record it again. I often do two or three takes of a line before I get it right and now you're probably thinking, but TJ, that's gonna take forever to edit no, it's not modern video editors like the script use AI to automatically remove retakes and shorten word gaps so even with all the pauses and retakes...

business or something new in your industry. Also, don't fall into the trap of thinking that you can only use each topic once. You can and absolutely should use your most important topics over and over again. Just think of your favourite creators. I bet you can think of a few things that they're always talking about and you're probably not getting sick of hearing it cause those are the most important things and every time they talk about it, they talk about it a little bit differently. Also, no one's gonna watch...

eel like they're going to miss out if they swipe away. So there are a lot of ways to do this. For our clients, we'll recommend a bunch of hook structures. That might work well for them, but I urge you, as you're watching short form content yourself, just pay attention to the first few seconds and you'll see almost every successful creator is following this hook structure by promising them some kind of value that's coming later in the video. You're creating what's called a curiosity gap. In order to keep the view...