Here's what AI's impact on SEO actually looks like as we round up for 2025. There's no denying that AI search has reshaped Google search results in a big way, but Ahref's latest study shows that this isn't necessarily the end of SEO, or a bad thing for your...
As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks. This means if you're ranking position 1 on Google, and you were before AI overviews were introduced, you have probably noticed a big drop in traffic. And that's because more people are finding the information they wanna see. like this. This is increasing the amount of zero click searches we're seeing, which is when users are searching, they're finding the information they want on Google, and they're not needing to go somewhere else. This also means that people that are clicking from Google are likely to be more motivated. this is becau
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As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks. This means if you're ranking position 1 on Google, and you were before AI overviews were introduced, you have probably noticed a big drop in traffic. And that...
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Ahrefs study is cited to claim top Google rankings have lost about one third of clicks after AI Overviews, increasing zero-click searches.
AI Overviews traffic impact ยท asserts
As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks...
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