Questions to ask a marketing agency so they don't waste your money 💸 Most people skip #3 and regret it later #marketingagency #businesstips #digitalmarketing
Hiring a marketing agency is scary. It can be expensive and even if they don't lock you into a contract, it's really hard to leave. You'll end up depending on this agency for a lot of things, so it's important that you make the right decision. I've worked for or with dozens of agencies I just want to share some questions that I think you should ask to identify any potential red flags. First, it's important to understand who's running this agency. Typically this is gonna be the founder, but whoever's running it is really gonna set the tone for how the agency is run. A lot of the big issues I see with certain agencies come down to the fact that the person running the agency is a business person, not a marketer. I highly recommend finding an agency where the founder or the person running it is a complete marketing nerd. If the person running the agency is actually doing digital marketing ev
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Hiring a marketing agency is scary. It can be expensive and even if they don't lock you into a contract, it's really hard to leave. You'll end up depending on this agency for a lot of things, so it's important that you make the right decision. I've worked for or with dozens of agencies I just want to share some questions that I think you should ask to identify any potential red flags. First, it's important to understand who's running this agency. Typically this is gonna be the founder, but whoever's running it i...
's a good chance they're gonna waste your money. And finally, you need to make sure you have a way to hold them accountable. And there's actually two ways that you need to hold them accountable. Performance and deliverables. Now, you shouldn't expect them to tell you exactly how many customers they're gonna get you. Marketing is inherently unpredictable. But they should be able to tell you how they're gonna know if the campaign is working or not. And good marketers don't assume that every initiative is going to...
m. And you, as a business owner, are in no position to gauge whether or not they're being honest with you. And once you're a few months into a campaign, it's really painful to leave that agency. And I know from experience there are a lot of agencies out there, maybe even the majority of agencies, that are making their money primarily by convincing their clients that they're getting something they're not getting. And that's why you should track deliverables. You should know exactly what work your agency is doing...
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A marketing agency should be judged by whether its strategy lead is actively experimenting and can explain what is changing year over year.
Agency selection · asserts
Hiring a marketing agency is scary. It can be expensive and even if they don't lock you into a contract, it's really hard to leave. You'll end up depending on this agency for a lot of things, so it's important that you make the right decision. I've worked for or with dozens of agencies I just want to share some questions that I think you should ask to ide...
Tracking impressions and clicks alone is a mistake because they do not prove customer growth.
Marketing accountability · asserts
's a good chance they're gonna waste your money. And finally, you need to make sure you have a way to hold them accountable. And there's actually two ways that you need to hold them accountable. Performance and deliverables. Now, you shouldn't expect them to tell you exactly how many customers they're gonna get you. Marketing is inherently unpredictable....
Clients should track monthly deliverables because agencies can make performance reports look positive while doing little actual work.
Agency deliverables · asserts
m. And you, as a business owner, are in no position to gauge whether or not they're being honest with you. And once you're a few months into a campaign, it's really painful to leave that agency. And I know from experience there are a lot of agencies out there, maybe even the majority of agencies, that are making their money primarily by convincing their c...
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