Can You Track Conversions from ChatGPT? Barely. Which is exactly why most marketers will skip it. Don't be most marketers. #ChatGPT #AEO #Marketing #SEO
As people are starting to use large language models like ChatGPT to find businesses, US marketers are realizing that it's much harder to track the results than it was with traditional SEO. Really, US SEO's have been kind of spoiled with how much data we get. We know exactly what people type into Google and which webpage they click on. In large language models, we have no idea what they typed. And even when they do choose to work with us, they typically aren't clicking through to our website so we can't track it at all. It's not too dissimilar from billboard or radio or magazine ad campaigns. there are tools that help us gauge visibility across likely prompts and we can extrapolate from the limited traffic that does come directly from the large language models. we can get a fairly accurate view of if things are trending upwards or downwards. And the tools can tell us the most common sourc
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
As people are starting to use large language models like ChatGPT to find businesses, US marketers are realizing that it's much harder to track the results than it was with traditional SEO. Really, US SEO's have been kind of spoiled with how much data we get. We know exactly what people type into Google and which webpage they click on. In large language models, we have no idea what they typed. And even when they do choose to work with us, they typically aren't clicking through to our website so we can't track it...
Public Insight Cards
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In LLM discovery, marketers often cannot know exact prompts or click paths, making AI visibility harder to track than traditional SEO.
GEO measurement limits ยท asserts
As people are starting to use large language models like ChatGPT to find businesses, US marketers are realizing that it's much harder to track the results than it was with traditional SEO. Really, US SEO's have been kind of spoiled with how much data we get. We know exactly what people type into Google and which webpage they click on. In large language mo...
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