Turn ONE video into 8 pieces of content 📹 Here's the exact process we use for clients #contentcreation #contentmarketing #aitools #businessgrowthadvice
If you wanna rank in Google or ChatGPT, you need to be creating content and ideally a lot of it. Fortunately, it's never been easy to create content. If you have a business or a brand, you already have some kind of expertise in your industry. You just need to find a way to take that expertise and turn it into content at scale. We're talking about creating high quality content without taking up a lot of your time. This is one of the first things we figure out when working with a new client. How are we gonna take this client's expertise and turn it into high quality content that can be repurposed all over the internet? So I figured I'd just take some time and go over the most common ways we do this. My favourite way is to make short form videos like this. This is the only form of marketing I do for our agency and it works really well. We take the transcription of these videos and we turn i
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Related Passages
If you wanna rank in Google or ChatGPT, you need to be creating content and ideally a lot of it. Fortunately, it's never been easy to create content. If you have a business or a brand, you already have some kind of expertise in your industry. You just need to find a way to take that expertise and turn it into content at scale. We're talking about creating high quality content without taking up a lot of your time. This is one of the first things we figure out when working with a new client. How are we gonna take...
ht work. Maybe for example, you've already created a lot of content in the past. We have one client that has about 100 infographics they've made. We built a process where ChatGPT breaks down the infographic, does research to collect supporting data and then builds an SEO-optimized blog post for them. We can take the same content and create a LinkedIn article and a medium article. ChatGPT loves articles from those sites. We have a few clients that have dozens or hundreds of case studies they've collected or even...
What advice do you find yourself giving friends and family members that are asking about your industry? The thing is more and more people are turning to large language models like ChatGPT to get help finding solution to very specific problems. After ChatGPT takes in all that context, it's gonna do a series of very specific searches looking for people who have had similar problems. The more content there is out there of you addressing these specific problems and presenting yourself as the solution, the more likel...
Public Insight Cards
Short-form video transcripts can be repurposed into multiple content assets for different platforms, supporting Google and AI visibility.
content repurposing / AI visibility · asserts
If you wanna rank in Google or ChatGPT, you need to be creating content and ideally a lot of it. Fortunately, it's never been easy to create content. If you have a business or a brand, you already have some kind of expertise in your industry. You just need to find a way to take that expertise and turn it into content at scale. We're talking about creating...
Fully automating AI-generated repurposed content is not recommended; human review and iteration are needed for reliable quality.
content quality / AI assistance · asserts
If you wanna rank in Google or ChatGPT, you need to be creating content and ideally a lot of it. Fortunately, it's never been easy to create content. If you have a business or a brand, you already have some kind of expertise in your industry. You just need to find a way to take that expertise and turn it into content at scale. We're talking about creating...
Common customer questions, repeated sales explanations, case-specific advice, old content, podcasts, case studies, email/phone conversations, and voice memos can serve as unique inputs for useful content.
content ideation / customer problems · asserts
ht work. Maybe for example, you've already created a lot of content in the past. We have one client that has about 100 infographics they've made. We built a process where ChatGPT breaks down the infographic, does research to collect supporting data and then builds an SEO-optimized blog post for them. We can take the same content and create a LinkedIn arti...
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