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@tjrobertson52 source record
Ahrefs Study: 67% of ChatGPT Citations Are Off Limits—but that stat is super misleading. Here's what's actually working 👇 #Ahrefs #ChatGPT #SEO #Marketing #AISearch
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Public Evidence Excerpt
iThere's a lot of misleading information coming out about how to get recommended by ChatGPT. I wanna talk about a recent blog post from hrefs that shares some really interesting data about ranking in ChatGPT, and then talk about how it can be a bit misleading. And then finally, I'll give you my take on what's actually been working for us. So in the title of H R s article, they say that 67% of the top 1,000 pages cited by ChatGPT are off limits to marketers. And by off limits, they mean that you, as a marketer, are unable to change or influence the content on those pages. And you might be thinking, why would I need to change the content on those pages? Well, it's because that is the primary method people are using to get recommended by ChatGPT. After someone enters a prompt in ChatGPT, it will typically do a search, and the response it comes back with will typically just be a summary of al
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There's a lot of misleading information coming out about how to get recommended by ChatGPT. I wanna talk about a recent blog post from hrefs that shares some really interesting data about ranking in ChatGPT, and then talk about how it can be a bit misleading. And then finally, I'll give you my take on what's actually been working for us. So in the title of H R s article, they say that 67% of the top 1,000 pages cited by ChatGPT are off limits to marketers. And by off limits, they mean that you, as a marketer, ar...
GPT are people looking for information. If you're a brand or a business, all you really care about is being recommended when someone's looking for the product or service you offer. We're currently tracking around 15 prompts across 30 industries, the kind of prompts people type when they're interested in a recommendation for a specific business. And I can tell you, Wikipedia is not even in the top 10. Far from 30%. Wikipedia is well under 1% of the citations for those kinds of prompts. And while homepages are a g...
common, you can create similar blog posts on your website, assuming you have about as much authority as the websites that it's citing currently. If ChatGPT is citing LinkedIn articles or medium articles, which is really common, you can also write articles on those platforms. The truth is, for the props that you care about, the citations are highly influential. So while hrefs is sharing some great data, I really do recommend that article. We're still in the early days of this industry. Without the full picture, i...
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