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An MIT study found that 95% of companies that had invested in AI tools were seeing zero return. People are wondering if the ROI is there for spending money on AI visibility tracking tools. This AI founder just shut down his startup. He had an AI visibility tracking tool. After analyzing hundreds of AI responses, the pattern was clear. AI models are trained on the same content that builds your brand everywhere else. There's no shortcut, no hack, no specialized tool that can replace the fundamentals. Even Andreessen Horowitz is giving into the hype. How? Generative engine optimization GEO rewrites the rules of search. Lots of people are saying that we're in an AI bubble. The bubble might apply to search as well. AI tools make up 0.72% of platform visits in the US. Traditional search makes up 10.29%. Be careful about giving into hype.

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