After 16 years doing SEO, I finally get why case studies matter. ChatGPT searches for them when recommending businesses. Do you have any? #SEO #BusinessTips #CaseStudies #AISearch #Marketing
You should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy. I wanna talk about what I've been seeing just in the last six months that's made me start to prioritize getting case studies for my clients. While this advice might not apply to every business, I do think it applies to most of them. Now, case studies have always been nice for conversion rate. If you're already driving traffic to a page, adding a case study can be a great way to close the deal. And case studies have always made great social media content, and they still do. But case studies have never been great at driving traffic from search engines like Google. And this primarily because no one searches for case studies. Now, I know s
Full third-party transcripts are not published as standalone public pages by default. This page keeps attribution, source link, and short evidence context.
Related Passages
You should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy. I wanna talk about what I've been seeing just in the last six months that's made me start to prioritize getting case studies for my clients. While this advice might not apply to every business, I do think it applies to most of them. Now, case studies have alwa...
ation by default. And the second is that Google's getting a lot better at ranking content that shares personal experience and true expertise. This is something I've been trying to do for years, but only recently have I really seen it working. Weaving relevant case studies into your existing content allows you to write from a position of expertise and authority. And while I don't have any research to back this point up, anecdotally it does seem to be ranking much better.
Public Insight Cards
LLMs and Google AI Mode may search for case studies when making product/service recommendations; having relevant case studies can help win recommendations against competitors without them.
case studies / AI recommendations · asserts
You should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy. I wanna talk about what I've been seeing just in the last six months that's made me start to priorit...
Weaving case studies into existing content can demonstrate personal experience and expertise, potentially improving both conversion and organic performance.
expertise / content quality · asserts
ation by default. And the second is that Google's getting a lot better at ranking content that shares personal experience and true expertise. This is something I've been trying to do for years, but only recently have I really seen it working. Weaving relevant case studies into your existing content allows you to write from a position of expertise and auth...
We use necessary cookies to run the site and optional cookies to understand what pages are useful. You can accept all, reject non-essential cookies, or manage preferences.