Blog content isn't dead鈥攖hese 3 post types are getting MORE traffic right now 馃搱 Siege Media study proves it. #SEO #ContentMarketing #BlogTips #MarketingStrategy
Blog content is not dead despite what everyone is saying online and I can prove it. Siege Media just released a study that shows that certain types of blog content are actually receiving more traffic from search engines right now. So I wanna go through the top three types of blog posts that are performing better today than they were in 2023. But first, why are people even saying that blog content is dead? Because blog content is by its nature informational. And these days people are more likely to get that information from a large language model or Google's AI overviews. So there's no need for someone to actually visit your blog post, ChatGPT or Google's AI can just pull the information from your blog post and give it to the user directly. However, those of us that are actually monitoring the search traffic to websites can tell you that blog traffic hasn't just dropped off a cliff.
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Blog content is not dead despite what everyone is saying online and I can prove it. Siege Media just released a study that shows that certain types of blog content are actually receiving more traffic from search engines right now. So I wanna go through the top three types of blog posts that are performing better today than they were in 2023. But first, why are people even saying that blog content is dead? Because blog content is by its nature informational. And these days people are more likely to get that infor...
content is comparison content so this might be one brand versus another brand, a product compared to another product people love to read these comparisons and it's a great way for you to rank when people are searching for your competitors. Alright, I'm gonna tell you the final type of content that's going up and then I wanna show you one more finding from the study. The third one is templates, checklists and calculators makes sense that traffic would be going up to these posts because it's hard for large languag...
Public Insight Cards
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Middle-of-funnel blog content, especially pricing, comparisons, and templates/checklists/calculators, may still gain search traffic despite AI Overviews and LLM answers.
Blog content strategy 路 asserts
Blog content is not dead despite what everyone is saying online and I can prove it. Siege Media just released a study that shows that certain types of blog content are actually receiving more traffic from search engines right now. So I wanna go through the top three types of blog posts that are performing better today than they were in 2023. But first, wh...
Pricing guides, cost pages, pricing tables, and price comparisons are cited as blog/content types performing better than in 2023.
Pricing content 路 asserts
Blog content is not dead despite what everyone is saying online and I can prove it. Siege Media just released a study that shows that certain types of blog content are actually receiving more traffic from search engines right now. So I wanna go through the top three types of blog posts that are performing better today than they were in 2023. But first, wh...
Brand/product comparison content can rank when people search competitors and can influence LLM recommendations.
Comparison content 路 asserts
content is comparison content so this might be one brand versus another brand, a product compared to another product people love to read these comparisons and it's a great way for you to rank when people are searching for your competitors. Alright, I'm gonna tell you the final type of content that's going up and then I wanna show you one more finding from...
Templates, checklists, and calculators may be more resilient to AI answer cannibalization because they are difficult to fully reproduce inside a chat answer.
Interactive utility content 路 asserts
content is comparison content so this might be one brand versus another brand, a product compared to another product people love to read these comparisons and it's a great way for you to rank when people are searching for your competitors. Alright, I'm gonna tell you the final type of content that's going up and then I wanna show you one more finding from...
Content on owned sites and third-party sites that recommends the brand can increase the chance that LLMs recommend the brand directly.
AI recommendation content 路 asserts
content is comparison content so this might be one brand versus another brand, a product compared to another product people love to read these comparisons and it's a great way for you to rank when people are searching for your competitors. Alright, I'm gonna tell you the final type of content that's going up and then I wanna show you one more finding from...
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