Source record
The internet is moving from search to discovery—here's what that means for your content strategy 👀 Algorithms are finding customers FOR you now #contentmarketing #digitalmarketing #businessgrowth
The internet is moving away from search engines and towards discovery engines. So I want to talk about what I mean by that and what this means for any brand or business who's looking to get found online. So this is a trend that's been going on for about a decade now, but it's starting to accelerate recently. It really started back with social media as well as video platforms like YouTube. It used to be that you went to YouTube and you searched for what you wanted to watch. Now you open YouTube and you discover what you're gonna watch. And of course, all the platforms work this way, but even Google and large language models are starting to move in this direction. Google's been making a big push for Google Discover and Chat. G b t recently introduced pulse. Both of these products surface content that you might find in a traditional search engine. However, it's often showing people
These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
The internet is moving away from search engines and towards discovery engines. So I want to talk about what I mean by that and what this means for any brand or business who's looking to get found online. So this is a trend that's been going on for about a decade now, but it's starting to accelerate recently. It really started back with social media as well as video platforms like YouTube. It used to be that you went to YouTube and you searched for what you wanted to watch. Now you open YouTube and you discover w...
been to create content focused on the things that people are actually searching for. And that will continue to be a good strategy. However, the shift towards discovery engines opens up entirely new areas of opportunity for content. I think these opportunities could be split into two categories. The first one is information specifically about your business or brand. You wanna make sure it's easy for people to find the answers to any questions they might have about you. This is typically gonna be done on your webs...
The internet is moving away from search engines and towards discovery engines. So I want to talk about what I mean by that and what this means for any brand or business who's looking to get found online. So this is a trend that's been going on for about a decade now, but it's starting to accelerate recently. It really started back with social media as wel...
Openbeen to create content focused on the things that people are actually searching for. And that will continue to be a good strategy. However, the shift towards discovery engines opens up entirely new areas of opportunity for content. I think these opportunities could be split into two categories. The first one is information specifically about your business...
Openbeen to create content focused on the things that people are actually searching for. And that will continue to be a good strategy. However, the shift towards discovery engines opens up entirely new areas of opportunity for content. I think these opportunities could be split into two categories. The first one is information specifically about your business...
Open