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What is the biggest jump in website performance you've ever seen from a single AB test? Lifetime achievement, 1,280% increase. I dumbed down the language, did a ton of customer, non customer interviews, found that the ideal customer profile was wrong, needed to target someone earlier, less experienced. The language on the page was completely mis targeted, shifted. All that was like a lightning strike. Magical to watch. Here's a similar clip from my podcast make it Homer Simpson. Simple, crazy. How many times people have their own made up word for their accessories or their own made up word for things that nobody else would understand except for them? We know that people don't click on things that they don't know where it's gonna take them. A lot of times they're hurting themselves by doing that. The header, you want it to be crystal clear what they're getting, not this long whole bunc

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