@tjrobertson52 source record

Topics Mentioned

AI referral conversion Buyer journey in chat Source replacement strategy

Public Evidence Excerpt

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Traffic from ChatGPT converts at 23 times the rate as traffic from Google. That's the least what a trust found in a recent study they conducted looking at traffic to their own website. The actual conversion rate will depend on your industry. I've seen a handful of studies like this, but I think the lowest I've seen is about eight times the rate of Google traffic. Just wanna talk really quickly about why this is and what you should do about it. The thing is if someone's searching in Google, they only learn about your company once they visit your website. However, in ChatGPT or any other large language model, they're learning about your company and your competitors all inside of the conversation and they're only clicking through to your website once they've decided they wanna do business with you. The entire buyer's journey is happening right there inside the chat conversation. And

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

Traffic from ChatGPT converts at 23 times the rate as traffic from Google. That's the least what a trust found in a recent study they conducted looking at traffic to their own website. The actual conversion rate will depend on your industry. I've seen a handful of studies like this, but I think the lowest I've seen is about eight times the rate of Google traffic. Just wanna talk really quickly about why this is and what you should do about it. The thing is if someone's searching in Google, they only learn about...

ors. For each such information source, you wanna make sure you're either being recommended there or you're creating your own content to replace that information source.

Public Insight Cards

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In ChatGPT/LLMs, much of the buyer journey may happen inside the conversation before the user clicks through to a website.

Buyer journey in chat · asserts

Traffic from ChatGPT converts at 23 times the rate as traffic from Google. That's the least what a trust found in a recent study they conducted looking at traffic to their own website. The actual conversion rate will depend on your industry. I've seen a handful of studies like this, but I think the lowest I've seen is about eight times the rate of Google...

Open

Businesses should identify sources LLMs use to recommend them or competitors, then either get recommended there or create better owned content to replace that source.

Source replacement strategy · asserts