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Pricing tricks to reframe your price and get more sales: $1,200 a year becomes $3.45 a day. $720 for the team becomes $5 per employee. $12 a week becomes three lattes a week. Using a smaller font for the price makes it seem like less money. Dollar signs tri...
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iThree ways of reframing your price 12 a year becomes three dollars and forty five cents a day. 7:00 20 for the team becomes $5 per employee. $12 a week becomes three lattes a week. Using a smaller font for the price makes it seem like less money. Dollar signs trigger pain of pain. Leaving dollar signs off signage can persuade more people to buy, as it reduces association with losing money. Abbreviated numbers appear you're smaller. Numbers in red feel like a bargain. By the way, the opposite for these things is true. If you want your numbers to appear larger, don't shorten them. Use the long version. And keep in mind that high prices makes us believe it's higher quality.
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Three ways of reframing your price 12 a year becomes three dollars and forty five cents a day. 7:00 20 for the team becomes $5 per employee. $12 a week becomes three lattes a week. Using a smaller font for the price makes it seem like less money. Dollar signs trigger pain of pain. Leaving dollar signs off signage can persuade more people to buy, as it reduces association with losing money. Abbreviated numbers appear you're smaller. Numbers in red feel like a bargain. By the way, the opposite for these things is...
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