Traditional SEO is dead. Here's what actually works for getting found by AI 🤖 Press releases, podcasts, and short-form video are the move. #AISearch #SEO2025 #ContentStrategy #DigitalMarketing
The way people find businesses and products is changing very quickly. We're moving into a world where AI Is doing all the research for us. The better this AI Gets, the more we're going to trust its recommendations. So the key for a brand that's looking to be found online is to be as noisy as possible. I say this a lot in my videos, but I thought it would be good to break down what I mean. So I just like to go over the three highest leverage activities I see for businesses who want to be found online in this new future. The first one is press releases. Press releases used to be a huge part of SEO, but they stopped ranking competitively. However, to be found by AI, you don't have to rank competitively. As long as the content is being indexed in search engines, AI will find it. Creating a press release with the terms you want to rank for in the title is an easy way to get content recommendi
Related Passages
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
The way people find businesses and products is changing very quickly. We're moving into a world where AI Is doing all the research for us. The better this AI Gets, the more we're going to trust its recommendations. So the key for a brand that's looking to be found online is to be as noisy as possible. I say this a lot in my videos, but I thought it would be good to break down what I mean. So I just like to go over the three highest leverage activities I see for businesses who want to be found online in this new...
up the long podcast into a series of short form video. So you get a ton of content created and distributed on your behalf for a very small amount of your time. Now one important thing to point out about the host guest economy in podcasts. Even though everyone has a podcast these days, there are actually way more people who want to go on as a guest than there are people hosting their own podcasts. Which means that as a host you can get guests that are way outside your league. This is one of the best ways to meet...
u still need to be applying SEO fundamentals. You need to understand what people, and increasingly, AI, is searching for when they're looking for this information. And you need to make sure that the pages that you're trying to get found are optimized for those terms.
Public Insight Cards
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Press releases are claimed to help AI discovery because indexed syndicated pages can be found by AI even if they do not rank competitively in Google.
AI visibility distribution · asserts
The way people find businesses and products is changing very quickly. We're moving into a world where AI Is doing all the research for us. The better this AI Gets, the more we're going to trust its recommendations. So the key for a brand that's looking to be found online is to be as noisy as possible. I say this a lot in my videos, but I thought it would...
The creator suggests placing target terms in press release titles to create distributed indexed content recommending the brand.
Press release keyword targeting · asserts
The way people find businesses and products is changing very quickly. We're moving into a world where AI Is doing all the research for us. The better this AI Gets, the more we're going to trust its recommendations. So the key for a brand that's looking to be found online is to be as noisy as possible. I say this a lot in my videos, but I thought it would...
Guest podcast appearances can create exposure, backlinks, multi-site distribution, and derivative short-form clips from a small time investment.
Podcast guesting for GEO · asserts
The way people find businesses and products is changing very quickly. We're moving into a world where AI Is doing all the research for us. The better this AI Gets, the more we're going to trust its recommendations. So the key for a brand that's looking to be found online is to be as noisy as possible. I say this a lot in my videos, but I thought it would...
Short-form videos can be repurposed into social posts, blog posts, LinkedIn articles, and Medium articles, creating many on-brand assets from one recording.
Short-form video repurposing · asserts
up the long podcast into a series of short form video. So you get a ton of content created and distributed on your behalf for a very small amount of your time. Now one important thing to point out about the host guest economy in podcasts. Even though everyone has a podcast these days, there are actually way more people who want to go on as a guest than th...
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