@tjrobertson52 source record

Topics Mentioned

AI citation vs recommendation Funnel shift for LLM search Third-party recommendation surfaces

Public Evidence Excerpt

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Blogging has always been an important part of SEO, but that's been changing a lot lately because of AI. Even today, implementing an SEO campaign that didn't involve blogging is pretty much unheard of. What's changing are the types of blog posts that are effective and the method we use to write blog posts. Over the weekend, I did an audit of a website that has become really the leader in their industry for information around their product and service. One thing we do with these audits is we run about 50 different prompts through all the big large language models to see which websites ChatGPT, and other large language models look at before they recommend this client or one of their competitors. For this particular company, their website was actually the second most cited source by ChatGPT and other large language models. In other words, when people go to a large language model to ask quest

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

Blogging has always been an important part of SEO, but that's been changing a lot lately because of AI. Even today, implementing an SEO campaign that didn't involve blogging is pretty much unheard of. What's changing are the types of blog posts that are effective and the method we use to write blog posts. Over the weekend, I did an audit of a website that has become really the leader in their industry for information around their product and service. One thing we do with these audits is we run about 50 different...

are purely informational. This is what we would call top of the funnel content. This content never really performed well, even in traditional search. But at least in traditional search, it brought people to your website, and from there, you might be able to convert them into customers. When a large language model is pulling information from your website, all that matters is whether or not they recommend you. And so most SE0s that have been paying attention are switching to middle of the funnel and bottom of the...

Public Insight Cards

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Middle- and bottom-of-funnel content such as buying guides, comparison articles, top lists, and transactional pages may matter more for LLM recommendations than purely informational posts.

Funnel shift for LLM search · asserts

are purely informational. This is what we would call top of the funnel content. This content never really performed well, even in traditional search. But at least in traditional search, it brought people to your website, and from there, you might be able to convert them into customers. When a large language model is pulling information from your website,...

Open

For AI visibility, it matters whether the pages LLMs use as sources recommend the brand, including pages not owned by the brand.

Third-party recommendation surfaces · asserts