Microsoft just revealed how to rank in ChatGPT search (and they're way more transparent than Google) 🤖 The em dash thing is hilarious #SEO #AISearch #ChatGPT #ContentStrategy
So Microsoft just published an article called Optimising Your content for inclusion in AI Search answers, and it actually has some really good information about how to get recommended by large language models like ChatGPT. So I figure we could go through some of the big ones. This is what I love about Microsoft, by the way. They're way more transparent about how to rank in search engines than Google ever has been. For example, Microsoft shared the fact that user behaviour factors into their ranking algorithm years before Google was forced to reveal that from the DOJ Trials. Most of the article that Microsoft put out is the same thing that SEO's have been saying for years, but it's still very valuable information. This is stuff like having clear titles using proper heading structure. They also confirmed a lot of our early findings about what works in AI Search. Specifically, these are thi
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So Microsoft just published an article called Optimising Your content for inclusion in AI Search answers, and it actually has some really good information about how to get recommended by large language models like ChatGPT. So I figure we could go through some of the big ones. This is what I love about Microsoft, by the way. They're way more transparent about how to rank in search engines than Google ever has been. For example, Microsoft shared the fact that user behaviour factors into their ranking algorithm yea...
dash. Whether or not the em dash is confusing the machines, or the machines are just labeling it as AI content because of the em dash, I do think it's a good idea to be replacing all the em dashes in your content, at least for now. They also confirmed that machines have a hard time finding information that's hidden in tabs. This is something that's been shown a few times from tests over the years. You wanna make sure all important content is visible on the page. They also encourage you to use question and answer...
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Microsoft guidance is cited to support semantic chunking: each section or chunk should be self-contained so machines can understand it without other page context.
Semantic chunking · asserts
So Microsoft just published an article called Optimising Your content for inclusion in AI Search answers, and it actually has some really good information about how to get recommended by large language models like ChatGPT. So I figure we could go through some of the big ones. This is what I love about Microsoft, by the way. They're way more transparent ab...
Bulleted lists and tables are described as easier for machines to parse than large paragraphs.
Machine-readable formatting · asserts
So Microsoft just published an article called Optimising Your content for inclusion in AI Search answers, and it actually has some really good information about how to get recommended by large language models like ChatGPT. So I figure we could go through some of the big ones. This is what I love about Microsoft, by the way. They're way more transparent ab...
Microsoft is cited as recommending no more than one claim per sentence because multiple claims can confuse machine understanding.
One-claim sentences · asserts
So Microsoft just published an article called Optimising Your content for inclusion in AI Search answers, and it actually has some really good information about how to get recommended by large language models like ChatGPT. So I figure we could go through some of the big ones. This is what I love about Microsoft, by the way. They're way more transparent ab...
Important information hidden in tabs may be harder for machines to find or evaluate.
Hidden content risk · asserts
dash. Whether or not the em dash is confusing the machines, or the machines are just labeling it as AI content because of the em dash, I do think it's a good idea to be replacing all the em dashes in your content, at least for now. They also confirmed that machines have a hard time finding information that's hidden in tabs. This is something that's been s...
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