If your business needs leads or customers right now, running ads is the only reliable method. Don't worry, this isn't an ad. This is just something I find myself telling business owners quite often. I primarily do organic marketing. So search engine optimization, answer engine optimization, organic video marketing. And I really do believe that long term organic forms of marketing give you the best return on investment when done the right way. The problem is that it takes a long time and the results are unpredictable. Whenever I talk to someone who's like, I need customers right now, we're in trouble. We need more business this month. I'll tell him, then you need to run ads. It's the only reliable method of taking money and turning it into more business in a short period of time. So the next logical question is, where should I run ads? I just wanna go through your options and how to think
Related Passages
i
These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
If your business needs leads or customers right now, running ads is the only reliable method. Don't worry, this isn't an ad. This is just something I find myself telling business owners quite often. I primarily do organic marketing. So search engine optimization, answer engine optimization, organic video marketing. And I really do believe that long term organic forms of marketing give you the best return on investment when done the right way. The problem is that it takes a long time and the results are unpredict...
ing for the product or service that you sell. Social media ads typically make sense when there's a very specific demographic or shared interest among people who are interested in your product or service and that's because the social media algorithms are very good at targeting specific demographics and interests. On the other hand, if you're like a personal injury attorney or a plumber, something that anyone might need but only in a very specific situation and where they're likely to be searching for you as soon...
customers are there. My advice is that before running ads, post some content organically to each of these platforms. And I always recommend video content if it's possible. Try posting 10 videos to each of the social media platforms and see how they perform. Not only will this show you which platforms algorithm likes your content the most, it'll also show you which of those 10 videos it likes the most. Take the video that got the most views, cut a 15 second version of it, put a strong offer at the end with a call...
Public Insight Cards
i
Search ads work best when users are actively searching for a known service/product, while social ads work better when demographics/interests or explanatory video can create demand.
Paid search vs social ads · asserts
ing for the product or service that you sell. Social media ads typically make sense when there's a very specific demographic or shared interest among people who are interested in your product or service and that's because the social media algorithms are very good at targeting specific demographics and interests. On the other hand, if you're like a persona...
Posting around 10 organic videos on social platforms can reveal which platform and creative the algorithm favors before turning a winner into a 15-second ad with CTA.
Organic video as ad testing · asserts
customers are there. My advice is that before running ads, post some content organically to each of these platforms. And I always recommend video content if it's possible. Try posting 10 videos to each of the social media platforms and see how they perform. Not only will this show you which platforms algorithm likes your content the most, it'll also show...
Ads in AI results from Google/ChatGPT are framed as an emerging third ad category with potential early-mover opportunity.
AI results advertising · asserts
customers are there. My advice is that before running ads, post some content organically to each of these platforms. And I always recommend video content if it's possible. Try posting 10 videos to each of the social media platforms and see how they perform. Not only will this show you which platforms algorithm likes your content the most, it'll also show...
We use necessary cookies to run the site and optional cookies to understand what pages are useful. You can accept all, reject non-essential cookies, or manage preferences.
