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The difference in ranking No. 1 and No. 2 on Google is crazy. If you show up No. 4, your click through rate is 7.4%. At No. 3 it increases a little bit to 10.2%. No. 2 it increases a lot to 18.7%. But at No. 1 it more than doubles at 39.8%. If you're ranking 4 to 2, you can do what's called a content refresh. Some common issues you might notice maybe you're targeting your keyword awkwardly. Maybe it takes too long to get to the meat of the page. You have a lot of fluff if you don't have images that are related to the content. A boring writing. The page is ugly. The page is slow. This is a huge one. If your keyword isn't used in the right places, like the page title or the meta description, or the H1, or the beginning of the first sentence, that hurts SEO performance a lot. There's a lot of reasons. I have them all in this article. Content refreshes in SEO how to double your traffic fast.

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