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How Albert Watson made the iconic Steve Jobs photo a reality. Steve Jobs originally didn’t want the photo taken. Before the shoot, his PR person warned Albert, “I just want to let you know Steve hates photographers.” Albert wanted to make Steve comfortable....

2025-10-09published
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Steve Jobs originally didn't want this taken of him. Before the shoot, the photographer was warned by Steve's PR person, I just want to let you know Steve hates photographers. The photographer really wanted to make Steve happy. He said, Mr. Jobs, I have some good news for you. I said, I believe I have you for an hour. He said, you do? I said, I think I can get this done in half an hour. Steve's face lit up. He just looked at me like I'd given him a Christmas present or something. He said, oh, my god, that would be great. He said, I've got so much to do today. The photographer said, I need you to imagine you're across a table from four or five people who don't agree with you, but you know you're right. Steve said, perfect. I do that every day. Steve leaned forward, looked intensely, put his thumb here, then gave this subtle, confident smile. Two photos were taken. It took 20 minutes. The

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Steve Jobs originally didn't want this taken of him. Before the shoot, the photographer was warned by Steve's PR person, I just want to let you know Steve hates photographers. The photographer really wanted to make Steve happy. He said, Mr. Jobs, I have some good news for you. I said, I believe I have you for an hour. He said, you do? I said, I think I can get this done in half an hour. Steve's face lit up. He just looked at me like I'd given him a Christmas present or something. He said, oh, my god, that would...

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